At the end of last week there was a rumour that Amazon will be introducing a service comparable to what Spotify currently does with music for people who don’t subscribe: You’ll be able to watch movies for free, but supported by ads. They would do this in order to lure people away from Netflix towards their own service, Amazon Prime. I think it is a very interesting development, which potentially could attract a whole lot of people. Watching a couple of ads when watching a movie is something people are already accustomed to when watching them on television, so they will probably won’t mind here either.

What are your thoughts about this rumour?