Ask yourself this question: How much time do you spend in nature? If you live in the city chances are that your answer will be “not a lot”. Although I live close to a fairly large park I have to admit I don’t go there as much as I could. David Bond also asked himself this question, but not for him, but for his children. He saw that his children were spending more and more time indoors, looking at TV’s and the screens of phones and tablets. It is something I sometimes worry about as well with my children. When the youngest one asks to watch TV and gets a no, the next question will be if she can play on a tablet. I guess it is what she sees looking at the rest of the family and it is something I am very aware of. Luckily I know that if I suggest to do other things or even call her while she is watching TV she will want to do that, but it is something that a lot of parents will struggle with. Bond decided he wanted to do something about it and try to get his children and those around the UK interested in the outdoors more, naming himself the Marketing Director for Nature. The question is how you would be able to make nature appealing to children who get immediate pleasure from television and the internet? Continue reading →