The promotion of new movies has become very predictable. Months in advance you can see the first set photos, followed by teasers, different trailer versions and the stars appearing in talk shows near the release. I basically ignore all of it and find it an extremely tiring way to promote a product and create hype. Earlier this year Netflix proved it could be different with this film. It was originally called The God Particle and was delayed. During the Superbowl commercials Netflix premiered the trailer and also announced it would be available immediately after the game. A marketing strategy which I would love more companies using. Continue reading →