This past week I read an article on The Verge (which was based on this article in Variety) about Jeffrey Katzenberg’s vision of the future of movies. There were parts I liked about that vision, but others which I personally am not cheering for. One of the good things is that the time between release in cinema and that on demand and DVD/Blu Ray will be much shorter: 3 weeks. Great thing about that is that you do not have to wait long before you can watch that new blockbuster at home. It still is not my preferred period (simultaneous would be awesome), but the reasoning is that during the first three weeks of a theatrical run most money is made.
Now for the negative. He expects that we will not pay the same price for the movie on demand based on screen size. Now if you currently check on iTunes there is a difference in price between an SD and a HD version, but that is about it. His prediction is the following pricing: “A movie screen will be $15. A 75-inch TV will be $4. A smartphone will be $1.99”. You could argue those prices are not that bad (4 dollars for a three week old movie is not very expensive), but at a time when people are watching movies on their tablets, sending those movies to their screens with Airplay or Chromecast all for the same price this pricing model seems very strange. Also considering fixed fee offerings by Netflix and similar services I feel this is still not the future of films.
What are your thoughts on these predictions?