Are reviews responsible for the success of a movie? If you look at the ones for the Transformers movies you have to conclude that they are completely useless. According to Rotten Tomatoes half of the review for the first movie were positive, but after it the percentage quickly dropped (Transformers: Revenge of the Fallen 19%, Transformers: Dark of the Moon 36%). This movie only managed to get 18% of positive reviews. Despite that the movies have been a huge success. Does this mean that the reviewers don’t know how to review or have they lost their feeling with their audience? I have to admit that I don’t go to the cinema to watch these movies, but that at home I do consider them “guilty pleasures”. Continue reading →